Inflr - Platform Connecting Influencers and Advertiser

ABOUT THE PROJECT
Inflr is focused on creating digital marketing solutions using the latest technology for micro-influencers. We believe that all micro-influencers should have the opportunity to participate in an exchange that stimulates the creation of high-quality advertising content and allows digital influencers to be compensated for the true value of their influence.

Market strategic

A new strategic concept for influence marketing

With the advent of internet and digital media, passive consumers have become active participants. Numerous interactions became possible, from opinions expressed through tweets, to participation in live streams sponsored by brands.
As a consequence of these new digital tools, the forms of communication have been diversified. Common users are no longer just the receivers of messages from master platforms - they have become content producers, allowing rapid scalability and an increased range of messages.

Influencers have become the new celebrities

Influencers, because of the way they appear on the market, without pretense, without obligation or adherence to any format, are better able to express themselves and have a more natural relationship with the audience by making spontaneity a main characteristic. They have a strong identification with the audience and share common personality traits, opinions, behaviors and attitudes with niche consumers. This makes influencers experts in communicating with a specific audience.Why use influencers to advertise your business?

Influencers have greater visibility in social networks, a stronger, more focused presence compared to celebrities. This focused presence offers a greater advantage in the distribution of the message, and achieves greater speed and scalability of the actions they perform. With a more rapid, intense impact on their audiences, ad campaigns are able to reach tens of thousands of likes (interactions) in a few hours.

What problems does Inflr solve?
1 FOR THE ADVERTISER
PROBLEM: Problems with exchange and payment methods.
SOLUTION: Inflr accepts several methods of payment, including its own cryptocurrency: Inflr Coin. This ensures not only the profitability of the investment, but also facilitates the payment of influencers worldwide.
PROBLEM: Difficulty finding influencers.
SOLUTION: The Inflr platform has a complete search with more than 10 filters to find the right influencer for your campaign.
PROBLEM: Lack of clarity or accuracy in influencers’ rates and values.
SOLUTION: Inflr has an intelligent algorithm that determines a coherent value for the remuneration of the influencers based on their reach and engagement.
2 FOR THE INFLUENCER
PROBLEM: Difficulty being found by brands and agencies.
SOLUTION: By registering in Inflr, the influencer will have access to various advertising campaigns created by companies that fit his/her profile.
PROBLEM: Difficulty in communicating with brand representatives.
SOLUTION: With an automated and intuitive campaign management process, influencers receive all material from the advertiser through the platform, create the content, and submit it for approval. In case of doubt, the influencer can talk to the advertiser within the platform, facilitating the entire process and helping to forge relationships.
PROBLEM: Dissatisfaction with compensation, or undervaluation.
SOLUTION: With Inflr Score standard values are established for each type of post so that influencers will know they are being paid fairly.

Roadmap

2015
2016
2017
2018

• Beta version of platform developed, fully functional and with limited access for some customers to test
• September
• Inflr Version 1.0 released in Brazilian market
• November

2019
2020
2021
2022

Team

Tiago Mateus

Co-Founder

Bruno Niro

Co-Founder

Thiago Cavalcante

Co-Founder

Felipe Bolonhani

Senior Developer

Jessica Tate

Social Media

Deborah Ramiris

Art Director

Cassiano Psomas

Senior Designer

Lucas Freitas

Business Intelligence

Advisors

Naviin Kapoor

ICO Blockchain Advisor

Giovanni Casagrande

ICO Advisor

Paresh Masani

Blockchain Platform Advisor

Marcos de Carvalho Pagliaro

Business consultant

Vincenzo Richy

Actor

Patrick Maia

Comedian

Thiago Volpi

Endocrinologist

FOR MORE INFPRMATION VISIT THE FOLLOWING LINK:
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